The team behind Ordinary Fellow Wines, Ben and Karo Parsons along with Juan Adan

Ben took a summer job at Layton’s Wine Merchant in London delivering wine by bicycle across the city after completing an undergrad in Animal Science at Leed’s University. It was through this experience his appreciation and curiosity about the wine world deepened, leading him to apply for a Rotary Foundation Ambassadorial Scholarship.

The scholarship took him to The University of Adelaide in Australia, where he honed his craft with a degree in Oenology. Armed with this knowledge and a desire to work in the Northern Hemisphere, Ben found his calling in Colorado, a state he had previously visited and fallen in love with. He was hired as the winemaker at Canyon Wind Cellars and moved in 2001, marking the beginning of his influential career in the industry.

Known for his forward-thinking and willingness to challenge norms, Ben has made a significant impact on the wine world. He was one of the pioneers behind the canned wine trend and has also been a leading advocate for kegged wine. His innovative spirit extends beyond just packaging; he is continuously working to push the boundaries of what’s possible both in the vineyard and the winery.

In recognition of his contributions to the industry, Ben was named one of Wine Enthusiast’s Top 40 Under 40 Industry Influencers, a testament to his role as a trailblazer in the world of wine. Today, his influence continues to grow, and he remains a key figure in the ongoing evolution of wine in the 21st century.

Ben’s Full Bio

Juan Adan has been overseeing vineyards and orchards in the Grand Valley since the 90's. He is one of the most trusted voices in the fruit and wine industry and has been entrusted to plant and grow much of what is here today. Ben and Juan met in 2001 during their time together at Canyon Wind Cellars and reconnected to bring The Ordinary Fellow to life. On the road from February through November, Juan manages Box Bar and Montezuma Canyon Ranch Vineyards, among others, throughout Colorado.

Karo is from Nashville, TN and worked in Los Angeles as a costume designer. Growing tired of the industry, she made a move to Denver and began working in a sweet little wine bar. She fell in love with the bottled stories in wine and decided to continue down the path, completing a few courses from The International Sommelier Guild. Ben walked into her wine bar one day on a sales call and she swept him off his feet. With more than 20 years of hospitality experience and a creative eye for retail, she operates the winery Tasting Room.

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Humble Wine For The Curious Mind

Humble Wine For The Curious Mind